Fashion Promoting Essay


Topshop can be described as British sequence of garments stores that operates in a lot more than 20 countries. It is part of the Arcadia Group, which likewise owns numerous retail outlets including Burton, Dorothy Perkins, Miss Selfridge and Wallis.

Topshop is one of the leading fashion retailers on the traditional market and is also very popular amidst teenagers and the younger technology. Topshop provides a very broad variety of products which in turn vary from dresses and footwear, to everyday wear, denim jeans and clothes. Topshop also has a range of underwear, beachwear, pajamas, bags and add-ons.

Topshop's range is mainly directed at teenagers, pupils, and teenagers in their 20's and early on 30's. The typical style of clothes is highly stylish, trendy, 'young' and one of a kind from other leading high street shops. Topshop even offers a nice array of ‘timeless pieces' - clothes that by no means go out of vogue, such as denim jeans, coats, basic tshirts, made of wool jumpers, plain black 'work' trousers and shirts and so forth (

Its primary revenue come from a range of products including clothing and fashion accessories, and is also mainly known for its can certainly clothing, with Topman previously being created back in the 1970s to cater for male customers. The business enterprise has also broadened into the online fashion full arena. (wikipedia. org/wiki/Topshop)

Type of market they opperate in is defined as the trend market. Topshops typical buyer will be the central class as possible relate to the type of products that they sell and the cost of deal. They fashion itself is unique as it differs.

The purpose for segmenting a market should be to allow your marketing/sales program to focus on the subsection, subdivision, subgroup, subcategory, subclass of potential customers that are " most likely" to purchase your supplying. If carried out properly this will help to to insure the highest go back for your marketing/sales expenditures. Depending on whether you are selling your giving to specific consumers or possibly a business, you will discover definite variations in what you will consider when defining market portions (


An industry segment can be described as group of customers from the marketplace that have identical sets of characteristics.


Relate listed below part to segmentation table

Topshop should also be marketplace orientated. They need to know what the needs and requirements of the specific target customers are and what they need to do to be more client focused. Topshop will need to make use of market directed tool just like market research and market screening to achieve staying market orientated.

Another part of marketing is the fact Topshop; is to be able to part its marketplace. Segmentation is definitely is the means of dividing an industry up in different categories of customers, to be able to create distinct products in order to meet their specific needs. This is certainly known as market segmentation. They also need to evaluate what talks people to purchase things so they also have to analyse purchaser behavior. Raising type of segmentation is among customers who also buy distinctly different products.

By using questionaires Topshop can identify several aspects of segmentation for electronic. g. grow older, gender, cash flow.

It will also raise awareness of customers which will have Topshop always be organized to satisfy thier requires. This will as well give the customers and community a good impression about the brand name, Topshop.



Market segmentation is a process of separating a market into different categories of customers, in order to create diverse products to meet the specific needs of these customers. Topshop might use this to comprehend that their very own aim is to become more consumers in stores which can be to target all types of different buyers. To benefit from this they have to divde those inside to groups this permits Topshop to develop better customer service and fulfillment. They can also get to know buyers better. By simply segmenting organizations this...

Bibliography: The source that I used to gain the info in my record are through the following:






• South Luton College Subject Gateways Learning zone


• Simon Majaro, (1993), The Essence Of promoting 1st Edition, Hertfordshire

• Dave Needham, Phil Guy, Tag Shaw, Take advantage of Dransfield, Sawzag Dooley (2001), Marketing Pertaining to Higher Awards, London: Heinmann

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