Essay regarding EBay In China Study Case


eBay Inc. in China and tiawan

(Case study)

Strategic Management


Antonin Levy

Diogo Reganha

Nuno Sobral

Autorizar Murati

Linea, 2014

Issue 1

eBay first joined the Oriental market in 2002 by simply acquiring a 33% stake in its regional counterpart, EachNet, followed by an entire acquisition a year later in the year 2003. Critically determine eBay. s choice of marketplace entry strategy for China (use Key Country Matrix), record both the advantages and disadvantages of their acquisition approach (use Motorists (YIP) -CAGE Matrix). thirty percent

Essential Country Matrix

Looking at the structure of " key country matrix", we observe that this matrix has two axes (the x-axis that shows the " competitive strength" seen in the country that we are learning; the vertical axis signifies the " country atractiveness" ). Intended for China, we could say that among many others, there is a top rated 6 of factors that drive investment presently there (China is usually an attractive purchase country): 1 ) Capital Availableness;

2 . Competitiveness;

3. RegulatoryВ Environment;

4. Stability;

5. Community Chinese Marketplace and Business Climate;

6. Openness to Regional and InternationalВ Trade.

Analyzing China's competitive strength, we conclude that the is a nation still growing. China offers shortages of infrastructures and services in numerous markets (China's competitive power is not that high).

Drivers (YIP)

Location of activity can be described as crucial method to obtain potential edge and one of the distinguishing highlights of international approach relative to different diversification approaches. Given internationalization's complexity, international strategy needs to be underpinned by a careful diagnosis of the strengths and way of tendency in particular markets. George Yip's drivers of globalization' structure provides a basis for such diagnosis.


1 . Tradition distance;

installment payments on your Administrative and political length;

3. Geographical distance;

four. Economic length.

Right after between the ALL OF US and Chinese suppliers are big when...

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