Consumer Patterns Paper

Kevin Hill

Consumer Habit

Nikki Like

Nikki Love is a twenty two year old Caucasian female coming from Southern Indianapolis. When asked what she was brand loyal to she quickly said Paul Mitchell. Your woman said that your woman was faithful to Paul Mitchell since it works best for her hair. She also added that she uses it because her sister works at a Paul Mitchell Salon. This comment led me personally to believe that her sister is very powerfulk in Nikki's choice in cosmetic products because she landscapes her sis as an expert. Although Nikki looks to her older sis for insight into cosmetics she does not consult her more mature sister nor other members of the family for help with athletic sneaker apparel. Nikki told me that her is really big into New Balance running shoes. She explained that this is a product that her other family members happen to be loyal to. She loves Nike jogging shoes better mainly because she wants Nike's design. She did however admit that her family has shaped her in her role like a consumer. Coming from her friends and family she explained she found that it is best to make certain you are getting the very best quality for your dollar. When I asked to simplify that term she declared that her relatives has trained her to find around intended for items that make that happen same result for less expensive price. Nikki seemed to be a an average good quality of consumer. Kevin Mountain Consumer Patterns

Nikki Like

Nikki Take pleasure in is a twenty-two year old Black female coming from Southern Indiana. When asked what the lady was brand loyal to she instantly said Paul Mitchell. She said that your woman was devoted to Paul Mitchell as it works best on her hair. She also added that she uses it since her sister works for a Paul Mitchell Salon. This comment led me to believe that her sibling is very influential in Nikki's choice in cosmetic products because she landscapes her sis as an experienced. Although Nikki looks to her older sis for insight into cosmetics the lady does not check with her older sister nor other family members for help with athletic shoe apparel. Nikki told me that...



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