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Table of Contents

1 ) 0Executive summary……………………………………………………………………………1 2 . 0Situation Analysis………………………………………………………………………………1

installment payments on your 1Market Summary………………………………………………………………………………1

Company Background

Established in 1956, Aged Chang Kee best known for its Hainanese design Curry Puffs grew from being a mere stall along McKenzie Street in Singapore to one of the World's 20 Best Pret a manger Chains because voted with a U. S based Travel Magazine in May 2012. The pivotal moment occurred in 1986 when the business was bought over and revamped. By modernizing, re-engineering and implementing tight quality standards, Old Chang Kee's operation model features since broadened to over 85 outlets situated near commercial establishments across the tropical isle with growth into countries such as Sydney, China, Philippines and Malaysia. Adding to the existing manufacturing and distribution center in Singapore, a second was purchased in Johor, Malaysia to cope with the high demand also to further support both local and international expansion strategies. Through merchandise innovation, Outdated Chang Kee's menu right now consist of much more than 30 cost-effective and scrumptious food products just like fishballs, chicken breast nuggets, rooster wings, springtime rolls, yam cakes and new alternatives of use the e-cig products to name a few. Their promoting efforts coupled with their substantial accessibility and visibility provides positioned Older Chang Kee as giving consumers with accessible, speedy, delectable and consistent food products at an inexpensive rate. Through the years, similar meals chains providing curry puffs / use the e-cig products and various other food products have cropped up, specifically " A1 Crispy Puffs' and " Tip Top Use the e-cig Factory”. At the same time, the food market has viewed the emergence of " mom and pop” outlets with identical product offerings jumping on the bandwagon. Despite the competition level, Old Chang Kee's total annual turnover was S$58. a few million this past year with a year-on-year improvement of virtually 10%. Its signature smoke products accounted for approximately 33. 7% of its earnings....

References: ListedCompany. com. 2012. Old Alter Kee Limited. http://oldchangkee.listedcompany.com/

Old Chang Kee. 2005. Outdated Chang Kee Ltd. http://www.oldchangkee.com/

Singapore Field. 2012. Askjeeve! Asia Pacific cycles Pte Ltd. http://sg.news.yahoo.com/blogs/singaporescene/old-chang-kee-sardine-puff-reveals-nasty-surprise-234710682.html

http://pachome1.pacific.net.sg/~chanpal/article6.htm

http://www.sharesinv.com/articles/2008/01/23/old-chang-kee/

http://www.hpb.gov.sg/HOPPortal/faces/HealthProgrammes?_afrLoop=11091281108250550&_afrWindowMode=0&_afrWindowId=null#%40%3F_afrWindowId%3Dnull%26_afrLoop%3D11091281108250550%26_afrWindowMode%3D0%26_adf.ctrl-state%3D4dy4ssrmz_4

http://www.bloomberg.com/slideshow/2012-08-13/world-s-healthiest-countries.html#slide21



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